Stretch bracelets originally began as a fashion statement, but now they have a different function — they’re one of the most recognizable ways to support a charity or non-profit group.
Over the years, various colors have come to be strongly associated with particular causes: red with heart disease; blue with anti-bullying; green with ecology; pink with breast cancer; and several other colors have come to be specifically associated with other causes. This makes it easy for people to understand what the bracelet stands for even at a distance.
In addition, the bracelets are embossed with the name of the cause or organization, which makes a clear statement and serves as a way for the wearer to open conversations about it and spread the word.
Today they have become such a popular tool for fundraising that there are many companies which specialize in providing the bracelets to organizations seeking to raise both funds and awareness.
Creating Charity Bracelets
If your organization is interested in using a campaign with silicon gel bracelets as a fundraising and awareness tool, there are a number of things to keep in mind.
- Choose a color and a word or slogan to have imprinted on your wristbands. Colors should not be too strongly associated with other causes, and the word or slogan should be one that will fit well and be easily visible.
- Compare the prices of the bracelets, so that you can choose one which will enable your group to maximize profits. A competitive price should cost you less than $1 per bracelet when ordered in lots of 300. Larger orders should give you an even better discount. The bracelets are generally then sold for $2, or are given in conjunction with a donation (which can sometimes be far more than their worth).
- Consider the quality of the bracelets. Those of silicone gel are popular because they are more comfortable than real rubber. Bracelets should be smooth and durable, and not overly stretchy. Each bracelet should fit comfortably on the wrist without being too tight or too loose. The imprints should be crisp and deep and legible.
Compare the various suppliers and check online reviews to make sure that you choose a reputable and reliable company.
Where to Sell?
Sell the bracelets at high-profile events, or get permission to sell them at malls, outside stores, and at community events or sporting events.
If you can get them to agree, some stores will even stock your bracelets and sell them for you: it is not uncommon to find a store offering a discount coupon to customers who purchase an awareness bracelet.